<aside> 🔗 Relevant links

• https://medium.com/@katborlongan_40473/5-reasons-startups-will-need-a-chief-impact-officer-and-why-im-joining-contentsquare-to-be-one-of-a88b14ad7c9
• https://finance.yahoo.com/news/contentsquare-appoints-kat-borlongan-chief-130000218.html
• https://sifted.eu/articles/chief-impact-officer-contentsquare/ </aside>

ESG - what they’re doing:

• Contentsquare has underscored its commitment to integrating and taking action on ESG principles through various actions, most notably hiring Kat Borlognan, former director of La French Tech, as its chief impact officer, along with a head of global inclusion and diversity who sits within Kat’s remit.
• The company’s actions, which are fully aligned with its mission as an organization to “improve the online experience for everyone,” include:
  • Digital accessibility
  • UX education
  • UX for good

Quotes:

Jonathan Cherki, CEO

• “We started from almost nothing. But today, Contentsquare has reached a point where we’ve built up power through our product, people, partner network, resources, and sheer scale. And, as you’ve heard, with power comes great responsibility. Our growth must have meaning. We can’t become one of the greatest software companies in the world if our company isn’t good for the world.”

Kat Borlognan, Chief Impact Officer

• “The market expects you to act. But if you try to do everything, you end up doing nothing. Or worse, you end up sowing seeds of discord within your own company.
• “I will be leading efforts to extend our mission beyond the core business, making the internet more inclusive for people with disabilities, furthering UX education, and creating UX for good.
• “To succeed in this externally facing mission, we need to be strong internally. This means doing more to strengthen our foundations in inclusion, trust, and responsibility and achieve the highest possible standards towards our end users, employees, and the planet.”